I often hear from SEO experts that creating great content for your site or blog is the most important step to attract visitors and improve your site’s visibility on search results. I tried the tips on writing good content on a few sites and found that it helps a lot.
But what is good content? If you search around on SEO sites, you can find various explanations for this question. There can be similar views, conflicting views, some advices may be too technical to understand for beginners, and some of them even can put you into more confusion. Don’t worry about it, as it happens in the learning process. The best way to get over it is to write whatever you want to write in your own style, in the natural flow of your language, and to look for factual and other errors like spelling and grammar.
Once you have done this, look at what you have written to see if it deviates too much from your main topic. If so, remove unwanted lengthy explanations and other things so that the reader’s attention is not diverted from the topic of your headline. Too much of unrelated text makes your content unfocused and irrelevant and it may irritate readers who reached your site searching for a particular topic.
As a next step, you can optimize your article for the relevant keywords or key phrases that your article is about. This normally involves finding out the number of times your niche keyword is repeated and what percentage it constitutes in terms of the total number of words. This can either be done manually by counting, or using a webpage analyzer. This is called finding out the keyword density of your article. Some experts recommend 2% to 5% density, some others even recommend up to 10%. But I personally prefer it below 5%, because, if you overdo it, that will look unnatural for your readers and it will be viewed negatively by search engines.
Most experts will tell you to create unique content. But what is unique content? It simply means that you have to write content that is different from other sites and other web pages. There is good reason why so much of emphasis is placed on unique content. If you have the same stuff others have on their sites why should anyone visit your site? The other important aspect is that if your content is not unique, search engines may find it copies of what others create and you can be penalized for that.
Also it is important to create as much good content as you can and post as often as you can. Write new ideas and suggestions every time. Do not repeat what you have already written. It is not to say that you can write only one article on one topic. But whenever you write on the same topic, give fresh ideas and findings on the topic. Also write on topics relevant to your site so that it will improve your rankings.
